![]() ![]() Approval is usually sought from the project sponsor and other interested parties. ![]() The business case is needed when resources or expenditure on a project has to be justified. If not, it may not be worth starting a project.Įbook: The Complete Guide to Planning Creative ProjectsĮbook: 3 Strategies to Plan Successful Marketing Projects When to use a business case Are you certain this will solve the problem?Ĭan you answer these questions quickly? Do you have evidence to support or refute your assumptions?.How much change is needed to overcome the problem?.What’s stopping you from reaching the goal?.If a project is worth doing you need to answer 4 simple questions: So, it seems a project is about achieving goals and your goals won’t be realized unless you deal with the problem (or opportunity or circumstance.) Usually, the problem is something that gets in the way of achieving your goals. ![]() Why are you starting a project? Chances are you’re doing it because you need to solve a problem. Many projects start life as a walk in the fog, which is fine in itself, but never see the light of day or stumble along aimlessly for too long because the clarity of scope, time-scale, cost, and benefits are not defined adequately during the first stages of the project. The business case brings together the benefits, disadvantages, costs, and risks of the current situation and future vision so that executive management can decide if the project should go ahead. They express the problems with the current situation and demonstrate the benefits of the new business vision. These project issues are an important part of the business case. Organizational capability to deliver the project outcomes.Preparing the business case involves an assessment of: Therefore, it should be developed incrementally so that time and resources aren’t unnecessarily wasted on the impractical. It should be reviewed by the project sponsor and key stakeholders before being accepted, rejected, canceled, deferred, or revised.ĭepending on the scale of the business change, the business case may need further development as part of a detailed investigation. In contrast, the business case, which is first developed during the project initiation phase, contains much more detail. While the project proposal focuses on why you want a project, it will only contain an outline of the project: One of the first things you need to know when starting a new project are the benefits of the proposed business change and how to communicate those benefits to the business. A business case is developed during the early stages of a project and outlines the why, what, how, and who necessary to decide if it is worthwhile continuing a project. ![]()
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